I feel a good blog first has to catch your eye. The layout and color is important to attract attention. This could get more readers. A blog also should contain usable information that others can share and respond to. For example a small business could be advertising and possibly get some business or find others in the same line of work to share helpful information with.
Blogs could help my existing school website because it would get information to parents much faster. It also would save time for the teacher. Instead of sending individual emails one blog can be read by all. Parents could respond to things quicker and even get other parents feedback. (That may or may not be a good thing). This only will help, however, if enough people have internet use at home.
I feel blogs are an easier way to self publish. Not only will it be read by many but the feedback of what you publish would be given by many. This would only make you become a better writer.
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